The majority of LGBTQ+ Gen Z (72%) identify as bisexual. Despite their numbers, bisexuals in America feel invisible, described as bi-erasure. Tinder came to us to help the Bi+ community feel seen and supported. "Once Upon a Bi..." reimagines classic fairy tales on YouTube with Bi+ characters—inspired by real Tinder dating stories. This award winning campaign won a Streamy Award for Best Social Impact Campaign as well as a YouTube Works Award in the category Breaking Barriers.
Role: Creative Director
Production: ACE
