How do you introduce audiences to the new characters and places in Guardians of the Galaxy? You let them experience it for themselves with “Galaxy Getaways”—the galaxy’s premiere travel agency.
Using Google Street View, fans were launched into the outer reaches of the galaxy to explore locations from the movie like the caves of Morag or back alleys of Knowhere. Within the experience fans could play “Find Groot”, a Google Street View game that takes place in the city center of Xandar, channel their inner Guardian with interactive quizzes that showed which character they were most like, and even purchase tickets to the movie.
Galaxy Getaways was featured in Fast Company, Variety, The Hollywood Reporter, The Wrap, MTV, and Perez Hilton among others.
Role: Creative Director
Production: B-Reel
