To drive awareness and prevent drunk driving, Last Call 360 lets people go on a virtual journey to explore the consequences of the decisions they make while out for a night of drinking and encourages them to plan ahead and designate a sober driver. Shot in 360 Video and viewable on YouTube and VR, the immersive experience adapts based on how much the viewer drinks.
YouTuber “MatPat” is featured throughout the experience (playing multiple roles) to guide users through their night out, and created original YouTube content promoting the campaign. Last Call 360 was awarded FWA's Site of the Day and was also featured in Spin Magazine.
Role: Creative Director
Agency: Tombras
Production: Media.Monks
