GenZ is sarcastic, self-deprecating, and uses humor to deal with challenges. To reach them in Grammarly's back to school campaign, Grammarly needed to speak in their own language—and the language of YouTube. These two longform pieces were created with "story hooks" that energize the narrative and keep the audience engaged. 
Role: Creative Director
Production: Ghost Note
Future You Thanks You
Craft Your Success Story
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