FedEx SoundTrack is a platform that reimagines customer tracking using Google Maps, the FedEx API, and real world data to let users experience a package’s journey through sound. Every data point of a package’s journey (size, weight, mode of travel, weather, cities it passes through, etc.) is mapped to sounds and a completely unique track is created. 
Videos relevant to the package’s journey are also served up along the route to give more context to the things FedEx is doing to make the world a better place.
To source unique sounds for SoundTrack’s generative library, YouTube Creator Fresh Big Mouf acted as “beat scout” to record sounds at FedEx’s Super Hub in Memphis. 
SoundTrack has been written up in Fast Company and Pitchfork as well as other blogs and media.
Role: Creative Director
Agency: BBDO
Production: Media.Monks
Fresh Big Mouf - Workin' It
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