2025 End-of-Year Recap is a brand film about showing up.
Instead of a highlight reel, it starts before the day begins—with the caregivers already awake, already carrying the weight of others. The film reflects a year of rebuilding: finding a truer voice, removing friction, and letting technology step aside so care could feel human again.
It centers on the moments that matter most—not headlines or metrics, but families who feel supported and caregivers who feel seen. At its core, it’s a promise that Care.com is not just a platform, but an ally.
Role: Executive Creative Director, Writer, Editor