Forget Hollywood budgets, Mexican filmmakers turned luchadores into superheroes using an iPhone 14 Pro! To bring to life this action packed short film, we partnered with Apple Mexico to consult on the idea and came up with a creative strategy to bring it to life on YouTube—focusing on longform and behind-the-scenes content. Leaning into longford led to 36M views and an average watch time of over 4min and supplementing that with behind-the-scenes footage led to 15M views and a 67% completion rate! proving that the tag team of YouTube + iPhone can unleash the power of the luchadore. No mask required.
Role: Creative Director
Behind the Scenes
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