For small business owners, the prospect of learning and using Photoshop can feel daunting. To show that it doesn't have to be, we worked with Adobe to produce YouTube Shorts, featuring YouTube Creators, to highlight the specific tools that prove the ways "Anyone can Photoshop". This campaign was the first time a brand used paid Ads on Shorts and was featured onstage at 2023's YouTube Brandcast.
Role: Creative Director